Turns out "Mass: We Pray" was a brilliant viral marketing campaign from EA Games for their upcoming game Dante's Inferno. When you click "Pre-order now" at the Mass: We Pray site you are now taken to a screen that states the following:"He who betrays the beliefs of the Church blackens his soul with the sin of Heresy. A Mass not celebrated by ordained priest or on consecrated soil is naught but false ritual condemned by clergy. Thou hast befouled thine eyes with the filth of profane works and betrayed all things sacred. For thy punishment, thou shalt be damned to burn in flaming tombs and hang from enflamed crosses. An an eternity of infernal fire will not cleanse thee."
That sets up a video trailer for Dante's Inferno, coming in February of next year.
All of this must make the people who truly believed "Mass" was real feel really silly. Specifically this girl (warning: she likes profanity).
